Greening Events -project is joint venture of Helsinki, Espoo and Vantaa cities (27.2.2012-30.6.2014). The project aims to develop concrete ways to develop the environmental management in events in the metropolitan area. The project will establish practice supporting action model that will support voluntary environmental work between cities and events. Tailor-made environmental consulting and counseling will also be provided. The project is coordinated by the City of Helsinki Environment Centre.
Greening Events of the project is beneficial to many parties. During the project, the Ecocompass Event -environmental management system will be piloted in about 22 events in the metropolitan area. The pilot events so far are the Tall Ship Races 2013, Flow Festival, Glass Palace Media Centre and their Design Markets as well as Madonna and Bruce Springsteen concerts produced by Live Nation. Consulting is also offered other events and organisation operating in event industry. The project website provides tools and advice on environmentally-friendly event production. The training sessions organized by the project twice a year are open to all.
The project is supported by the European Regional Development Fund (ERDF) and the Centre for Economic Development, Transport and the Environment Agency (EUA). Other sponsors are the World Design Capital Helsinki 2012 -program as well as in cities of Helsinki, Espoo and Vantaa.
Events have increasingly larger-scale environmental impacts, but on the other hand events also provide an opportunity to involve the public to more responsible behavior. Cities will set clear environmental criteria for events that will help event organizers to implement them. For this to happen, we need new thinking on how environmental issues will be integrated into existing practices. Event organizers need tools and instructions that can be used as a natural part of the permit application process